According to a new survey of 300 European travelers, the return of European travel is both sooner – and stronger– than we all thought. But to go beyond basic survival and actually thrive post-COVID, you’ll need to come up with creative and relevant ways to engage your regional audience. And to do that, you need to know what your audience is looking for now as they plan to travel in 2020!

Download the report to read on for the top European tourism trends you need to know going into the rest of 2020 and what European visitors expect from your museum or attraction before they think about returning.